{"id":42146,"date":"2025-05-09T19:20:04","date_gmt":"2025-05-09T17:20:04","guid":{"rendered":"https:\/\/www.levelup-gamedevhub.com\/docs\/preincubacion\/marketing\/introduccion\/"},"modified":"2025-06-26T17:24:24","modified_gmt":"2025-06-26T15:24:24","slug":"introduccion","status":"publish","type":"docs","link":"https:\/\/www.levelup-gamedevhub.com\/en\/docs\/preincubacion\/marketing\/introduccion\/","title":{"rendered":"Introducci\u00f3n"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Recursos y buenas pr\u00e1cticas para dos aproximaciones clave del Marketing aplicado a videojuegos:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><th><strong>Recurso<\/strong><\/th><th><strong>Descripci\u00f3n<\/strong><\/th><th><strong>URL<\/strong><\/th><\/tr><tr><td>Marketing plan<\/td><td>Plan de marketing alto nivel, recoge todos los planes estrategicos de marketing.<\/td><td><a href=\"https:\/\/docs.google.com\/document\/d\/1xBoYjVPBBb5VmIp4aSx8xE78HWotQ6TM\/edit?usp=sharing&amp;ouid=105752789514555252818&amp;rtpof=true&amp;sd=true\" target=\"_blank\" rel=\"noopener\">Level-Up &#8211; Marketing plan.docx<\/a><\/td><\/tr><tr><td>Distribution plan<\/td><td>Acciones de comunicacion y distribuci\u00f3n operacionales a bajo nivel<\/td><td><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1TBdPfqeGQyDfTnSxQFkYwJ0FPKtJKx79\/edit?usp=sharing&amp;ouid=105752789514555252818&amp;rtpof=true&amp;sd=true\" target=\"_blank\" rel=\"noopener\">Level-Up &#8211; Communication Plan Template.xlsx<\/a><\/td><\/tr><tr><td>Marketing Plan (Alex Roca)<\/td><td>Plantilla para realizar el plan de marketing\/comunicaci\u00f3n SMART (<strong>S<\/strong>pecific, <strong>M<\/strong>easurable, <strong>A<\/strong>chievable, <strong>R<\/strong>elevant, <strong>T<\/strong>ime-bound\/limited in time)<\/td><td><a href=\"https:\/\/drive.google.com\/file\/d\/1fkw079tqMmuaU5FQjVILx6eFiZEU51SO\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\">https:\/\/drive.google.com\/file\/d\/1fkw079tqMmuaU5FQjVILx6eFiZEU51SO\/view?usp=sharing<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ejemplo de Distribuci\u00f3n y Plan de Comunicaci\u00f3n<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"433\" src=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-7-1024x433.png\" alt=\"\" class=\"wp-image-42148\" srcset=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-7-1024x433.png 1024w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-7-300x127.png 300w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-7-768x325.png 768w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-7-1536x649.png 1536w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-7-600x254.png 600w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-7.png 1644w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"featured_media":0,"parent":42145,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-42146","docs","type-docs","status-publish","hentry"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/types\/docs"}],"replies":[{"embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/comments?post=42146"}],"version-history":[{"count":2,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42146\/revisions"}],"predecessor-version":[{"id":43559,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42146\/revisions\/43559"}],"up":[{"embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42145"}],"next":[{"title":"Operacional","link":"https:\/\/www.levelup-gamedevhub.com\/en\/docs\/preincubacion\/marketing\/operacional\/","href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42187"}],"wp:attachment":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/media?parent=42146"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/doc_tag?post=42146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}