{"id":42187,"date":"2025-05-09T20:10:22","date_gmt":"2025-05-09T18:10:22","guid":{"rendered":"https:\/\/www.levelup-gamedevhub.com\/docs\/preincubacion\/marketing\/operacional\/"},"modified":"2025-06-13T18:40:50","modified_gmt":"2025-06-13T16:40:50","slug":"operacional","status":"publish","type":"docs","link":"https:\/\/www.levelup-gamedevhub.com\/en\/docs\/preincubacion\/marketing\/operacional\/","title":{"rendered":"Operacional"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Una peque\u00f1a lista de pasos y acciones fundamentales que debemos tener en cuenta para llevar a cabo un plan de comunicaci\u00f3n efectivo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plan de campa\u00f1a de comunicaci\u00f3n<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Conocer los tipos de campa\u00f1a hechos por la competencia<\/strong>\n<ul class=\"wp-block-list\">\n<li>Copy is welcome <img decoding=\"async\" width=\"20\" height=\"20\" src=\"https:\/\/pf-emoji-service--cdn.us-east-1.prod.public.atl-paas.net\/standard\/ef8b0642-7523-4e13-9fd3-01b65648acf6\/32x32\/1f642.png\" alt=\"slightly smiling face\"><\/li>\n\n\n\n<li>Evitar abarcar demasiados canales diferentes<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Identiticar los Key Beats <\/strong>de nuestro plan de comunicaci\u00f3n\n<ul class=\"wp-block-list\">\n<li>Trailer de anuncio<\/li>\n\n\n\n<li>Video gameplay (comentado o no)<\/li>\n\n\n\n<li>Segundo trailer de lanzamiento (+ features, etc\u2026)<\/li>\n\n\n\n<li>Evitar m\u00e1s de 4 key beats<\/li>\n\n\n\n<li>Otros formatos menores:\n<ul class=\"wp-block-list\">\n<li>Screenshots, gifs\u2026<\/li>\n\n\n\n<li>Posts en una web sobre el juego<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Elaborar un calendario editorial de contenido<\/strong>\n<ul class=\"wp-block-list\">\n<li>Establecer el calendario general conociendo los Key Beats de antemano<\/li>\n\n\n\n<li>Definir un calendario de social media<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Plan de pre-lanzamiento<\/strong>\n<ul class=\"wp-block-list\">\n<li>3 o 4 meses de duraci\u00f3n es lo recomendado para equipos indies desconocidos<\/li>\n\n\n\n<li>Evitar las campa\u00f1as largas al no ser conocidos es dificil retener el top of mind a nuestra audiencia<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Plan de lanzamiento<\/strong><\/li>\n\n\n\n<li><strong>Plan de post-lanzamiento<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Relaciones con prensa e influencers<\/strong> mediante la construcci\u00f3n de contactos\n<ul class=\"wp-block-list\">\n<li>Elaborar un listado de stakeholders con los objetivos que queremos alcanzar con ellos:\n<ul class=\"wp-block-list\">\n<li>Prensa\/webs espa\u00f1ola\/internacionales con objetivos<\/li>\n\n\n\n<li>Steam curators ( identificarlos para hacer el aproach )<\/li>\n\n\n\n<li>Influencers org\u00e1nicos afines a nuestro juego y emp\u00e1ticos con nuestro estudio ( sin coste )<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Elaborar una estrategia de redes sociales<\/strong>\n<ul class=\"wp-block-list\">\n<li>Planificar y escoger los canales apropiados<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><th><strong>Nombre<\/strong><\/th><th><strong>Descripci\u00f3n<\/strong><\/th><th><strong>Coste inicial<\/strong><\/th><th><strong>URL<\/strong><\/th><\/tr><tr><td>Pressengine<\/td><td>Plataforma para compartir keys con prensa especializada en videojuegos<\/td><td>300\/mensual<\/td><td><a href=\"https:\/\/pressengine.net\/\" target=\"_blank\" rel=\"noopener\">PressEngine | Videogames PR and Influencer outreach and key distribution made simple<\/a><\/td><\/tr><tr><td>Gamepress<\/td><td>Games Press is the definitive one-stop resource for journalists covering the games industry.<\/td><td>0\u20ac aunque puede tener algun servicio premium para los propios periodistas<\/td><td><a href=\"https:\/\/www.gamespress.com\/es\" target=\"_blank\" rel=\"noopener\">Games Press: The resource for games journalists<\/a><\/td><\/tr><tr><td>Keymailer<\/td><td>The leading portal for game influencers, press and promoters<\/td><td>\u00bf?<\/td><td><a href=\"https:\/\/keymailer.co\/\" target=\"_blank\" rel=\"noopener\">Home &#8211; Keymailer<\/a><\/td><\/tr><tr><td>Lurkit<\/td><td>Herramienta para hacer campa\u00f1as de content marketing usando streamers y youtubers. Nos permite hacer scoring de calidad de los creadores de contenidos m\u00e1s afines a nuestro juego y elaborar campa\u00f1as org\u00e1nicas y de pago.<\/td><td>Cuota para indies:<br>500-600 $ anuales<br><br>Cuota para Incubadoras:<br>1850$ anuales<\/td><td><a href=\"https:\/\/www.lurkit.com\/\" target=\"_blank\" rel=\"noopener\">Lurkit &#8211; Home<\/a><\/td><\/tr><tr><td>Metricool<\/td><td>Herramienta para medir el impacto de nuestras cuentas RRSS y poder definir un plan de contenidos m\u00e1s \u00f3ptimo.<\/td><td>Gratis 1 marca con 6 redes socieales diferentes<\/td><td><a href=\"https:\/\/metricool.com\/\" target=\"_blank\" rel=\"noopener\">Metricool &#8211; Analyze, manage and measure your digital content<\/a><\/td><\/tr><tr><td>Phantombuster<\/td><td>Warm leads. Run our automations 24\/7 and find unique intent data that you can\u2019t get anywhere else. lead generator<\/td><td>56\/mes<\/td><td><a href=\"https:\/\/phantombuster.com\/\" target=\"_blank\" rel=\"noopener\">PhantomBuster: More leads, less effort<\/a><\/td><\/tr><tr><td>Jarvee<\/td><td>Herramienta para automatizar acciones, posts, follows, unfollows, likes en casi todas las RRSS existentes. &#8211; Posiblemente cancelado por incumplir pol\u00edticas de las gatekeepers.<\/td><td>30\u20ac\/mes<\/td><td><a href=\"https:\/\/jarvee.com\/\" target=\"_blank\" rel=\"noopener\">Service Permanently Closed &#8211; Jarvee<\/a><\/td><\/tr><tr><td>Tweet Binder<\/td><td>Herramienta para medir el rendimiento\/engagement por hashtags en Twitter<\/td><td>Reportes gratis de los \u00faltimos 7 d\u00edas hasta 500 tweets.<\/td><td><a href=\"https:\/\/www.tweetbinder.com\/\" target=\"_blank\" rel=\"noopener\">Twitter Hashtag Analytics &#8211; Tweet Binder, the real Twitter impact<\/a><\/td><\/tr><tr><td>Dare Drop<\/td><td>Challenge creators to show off the best parts of your game, reward their fans with keys, swag, and in-game content when they win.Por un importe definido por el desarrollador los creadores de contenidos puede asumir un reato que deben cumplir. Estos creadores de contenido generan un volumen de visibilidad\/viralidad con streams que muestran lo mejor del juego.<\/td><td>No se si existe un m\u00ednimo, puede ser entre 50-200$<\/td><td><a href=\"https:\/\/daredrop.com\/\" target=\"_blank\" rel=\"noopener\">Dare Drop<\/a><\/td><\/tr><tr><td>Twitch Tracker<\/td><td>Ideal para medir el volumen de los streamers, espectadores respecto a sus contenidos, KPis, etc<\/td><td>?<\/td><td><a href=\"https:\/\/twitchtracker.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/twitchtracker.com<\/a><\/td><\/tr><tr><td>Sully Gnome<\/td><td>Ideal para medir el volumen de los streamers, espectadores respecto a sus contenidos, KPis, etc<\/td><td>?<\/td><td><a href=\"https:\/\/sullygnome.com\/\" target=\"_blank\" rel=\"noopener\">Twitch Stats and Analytics &#8211; Games &amp; Channels &#8211; SullyGnome<\/a><\/td><\/tr><tr><td>Mautic<\/td><td>Mautic es un software de automatizaci\u00f3n de c\u00f3digo abierto desarrollado en el a\u00f1o 2013 en el estado de Carolina del Norte por David Hurley, un ingeniero de software estadounidense. El sistema es b\u00e1sicamente una herramienta digital todo en uno, para la automatizaci\u00f3n del marketing.<\/td><td>0, solo el hosting<\/td><td><a href=\"https:\/\/www.mautic.org\/\" target=\"_blank\" rel=\"noopener\">Open Source Marketing Automation &#8211; Mautic<\/a><\/td><\/tr><tr><td>Gamesrecap<\/td><td>Gather all the major announcements made at the Electronic Entertainment Expo (E3). As an avid gamer, I found it incredibly frustrating to have to sift through various gaming sites and do my own research to figure out what trailers were shown, which platforms the game is coming out on, etc.<\/td><td>0<\/td><td><a href=\"https:\/\/2023.gamesrecap.io\/\" target=\"_blank\" rel=\"noopener\">Games Recap 2023 &#8211; Trailers, Announcements, and Live Streams (Summer Games Fest &amp; More)<\/a><\/td><\/tr><tr><td>Mention<\/td><td>Herramienta que te permite recibir avisos cuando se menciona tu juego o tu marca<\/td><td><\/td><td><a href=\"https:\/\/mention.com\/es\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mention.com\/es\/<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading42187_42dc25-26, .wp-block-kadence-advancedheading.kt-adv-heading42187_42dc25-26[data-kb-block=\"kb-adv-heading42187_42dc25-26\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading42187_42dc25-26 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading42187_42dc25-26[data-kb-block=\"kb-adv-heading42187_42dc25-26\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading42187_42dc25-26 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading42187_42dc25-26[data-kb-block=\"kb-adv-heading42187_42dc25-26\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading42187_42dc25-26 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading42187_42dc25-26\"><strong>Algunos proveedores nacionales e internacionales para RP y Comunicaci\u00f3n (marketing operacional) para Estudios Indies, campa\u00f1as de kickstarter incluida:<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><th><strong>Nombre<\/strong><\/th><th><strong>Contacto<\/strong><\/th><th><strong>Tipo<\/strong><\/th><th><strong>Referencia<\/strong><\/th><th><strong>URL<\/strong><\/th><\/tr><tr><td>Evolve-PR<\/td><td>??<\/td><td>Para un PR de buena relaci\u00f3n calidad\/precio<\/td><td>Fernando Prieto<\/td><td><a href=\"https:\/\/www.evolve-pr.com\/\" target=\"_blank\" rel=\"noopener\">Home &#8211; Evolve PR<\/a><\/td><\/tr><tr><td>PR Hound<\/td><td>Dan Muir<\/td><td>Para un PR m\u00e1s corporativo<\/td><td>Saverio Caporusso<\/td><td><a href=\"https:\/\/www.houndpicked.com\/pr-hound\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.houndpicked.com\/pr-hound\/<\/a><\/td><\/tr><tr><td>Noovola<\/td><td><a href=\"https:\/\/www.linkedin.com\/in\/matteo-celoro-755420190\/\" target=\"_blank\" rel=\"noopener\">Matteo Celoro<\/a><\/td><td>Para un PR m\u00e1s din\u00e1mico e informal<\/td><td>Saverio Caporusso<\/td><td><a href=\"https:\/\/www.noovola.net\/team\" target=\"_blank\" rel=\"noopener\">https:\/\/www.noovola.net\/team<\/a><\/td><\/tr><tr><td>Jaleo<\/td><td>Antonio Santo<\/td><td>&nbsp;<\/td><td>Luis Olivan (Fictiorama)<\/td><td><a href=\"https:\/\/jaleopr.com\/\" target=\"_blank\" rel=\"noopener\">Jaleo, the PR agency for indie games<\/a><\/td><\/tr><tr><td>Make Good Art<\/td><td>Lara Isabel<\/td><td>&nbsp;<\/td><td>Twitter<\/td><td><a href=\"http:\/\/www.makegoodartagency.com\/\" target=\"_blank\" rel=\"noopener\">Make Good Art Agency<\/a><\/td><\/tr><tr><td>Jesus Fabre<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>Roger Montserrat<\/td><td><a href=\"https:\/\/www.jesusfabre.com\/\" target=\"_blank\" rel=\"noopener\">Videogame Publishing and Marketing for Independent Games since 2009<\/a><\/td><\/tr><tr><td>In\u00e9s Alcolea<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><td>Twitter<\/td><td><a href=\"https:\/\/www.linkedin.com\/in\/inesalcoleallopis\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/in\/inesalcoleallopis\/<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"featured_media":0,"parent":42145,"menu_order":1,"comment_status":"open","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-42187","docs","type-docs","status-publish","hentry"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/types\/docs"}],"replies":[{"embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/comments?post=42187"}],"version-history":[{"count":2,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42187\/revisions"}],"predecessor-version":[{"id":42215,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42187\/revisions\/42215"}],"up":[{"embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42145"}],"next":[{"title":"Influencers Approach","link":"https:\/\/www.levelup-gamedevhub.com\/en\/docs\/preincubacion\/marketing\/influencers-approach\/","href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42176"}],"prev":[{"title":"Introducci\u00f3n","link":"https:\/\/www.levelup-gamedevhub.com\/en\/docs\/preincubacion\/marketing\/introduccion\/","href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42146"}],"wp:attachment":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/media?parent=42187"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/doc_tag?post=42187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}