{"id":42190,"date":"2025-05-09T20:16:10","date_gmt":"2025-05-09T18:16:10","guid":{"rendered":"https:\/\/www.levelup-gamedevhub.com\/docs\/preincubacion\/marketing\/operacional\/funnel-de-conversion\/"},"modified":"2025-05-09T20:30:12","modified_gmt":"2025-05-09T18:30:12","slug":"funnel-de-conversion","status":"publish","type":"docs","link":"https:\/\/www.levelup-gamedevhub.com\/en\/docs\/preincubacion\/marketing\/operacional\/funnel-de-conversion\/","title":{"rendered":"Funnel de conversi\u00f3n"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Comprender el funcionamiento y concepto del funnel de conversi\u00f3n os puede servir en multitud de capas del marketing operacional de vuestro proyecto.<br>Descripci\u00f3n m\u00e1s normalizada en la Wikipedia: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Purchase_funnel\" target=\"_blank\" rel=\"noopener\">https:\/\/en.wikipedia.org\/wiki\/Purchase_funnel<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"220\" height=\"301\" src=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-13.png\" alt=\"\" class=\"wp-image-42191\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Desde la capa de <strong>Awareness <\/strong>inicial para captar un <strong>Lead <\/strong>hasta la conversi\u00f3n final (<strong>Purchase<\/strong>) se produce cierta fricci\u00f3n y perdemos un % de los usuarios iniciales que entran en el funnel y deben superar cada capa. Por este motivo es clave que las acciones de comunicaci\u00f3n que hag\u00e1is apunten al mejor segmento de audiencia af\u00edn con vuestro videojuego y que el % de leads que se pierden en cada capa sea menor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Recomendaciones:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Medir estad\u00edsticamente el rendimiento\/performance de nuestras acciones para mejorar las siguientes, repetirlas o cambiarlas.<\/li>\n\n\n\n<li>Cada capa tiene del funnel requiere de unas acciones de comunicaci\u00f3n con un<a href=\"https:\/\/en.wikipedia.org\/wiki\/Call_to_action_(marketing)\" target=\"_blank\" rel=\"noopener\"> Call To Action<\/a>, copies, formato variado.<\/li>\n\n\n\n<li>Es posible maximizar el performance de cualquier capa si se trabaja alguna estrategia viral o reputacional haciendo uso de alg\u00fan influencer o stakeholder que est\u00e9 muy vinculado a nuestro videojuego y nos recomiende o nos de cr\u00e9dito.<\/li>\n\n\n\n<li>El prop\u00f3sito de tener ubicado el funnel de forma activa en vuestras acciones de comunicaci\u00f3n servir\u00e1 para mantener en el <a href=\"https:\/\/es.wikipedia.org\/wiki\/Top_of_mind\" target=\"_blank\" rel=\"noopener\">Top of Mind<\/a> de vuestros jugadores\/audiencia\/medios\/stakeholders vuestro videjuego. Por lo tanto, a X meses del lanzamiento pod\u00e9s acercar al final del funnel los potenciales compradores sin que se olviden de vosotros y finalmente formalicen la compra cuando est\u00e9 disponible.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading42190_a6477d-88, .wp-block-kadence-advancedheading.kt-adv-heading42190_a6477d-88[data-kb-block=\"kb-adv-heading42190_a6477d-88\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading42190_a6477d-88 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading42190_a6477d-88[data-kb-block=\"kb-adv-heading42190_a6477d-88\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading42190_a6477d-88 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading42190_a6477d-88[data-kb-block=\"kb-adv-heading42190_a6477d-88\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading42190_a6477d-88 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading42190_a6477d-88\">Expertos recomendados<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th><strong>Nombre<\/strong><\/th><th><strong>Tema<\/strong><\/th><th><strong>Red\/Fuente<\/strong><\/th><\/tr><tr><td>Jake Birkett<\/td><td>Comparte estad\u00edsticas de como funciona Steam<\/td><td><a href=\"https:\/\/twitter.com\/greyalien?lang=es\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/greyalien?lang=es<\/a><\/td><\/tr><tr><td>David Ferriz<\/td><td>Comparte estad\u00edsticas de sus m\u00fatliples videojuegos multiplataforma<\/td><td><a href=\"https:\/\/twitter.com\/davidferriz\" target=\"_blank\" rel=\"noopener\">David Ferriz &#8211; Wishlist Bambas! en Steam (@davidferriz) on X<\/a><\/td><\/tr><tr><td>Sim\u00f3n Carless<\/td><td>The founder of GameDiscoverCo, and a former game dev, Independent Games Festival chairperson &amp; Game Developers Conference co-runner.<\/td><td><a href=\"https:\/\/newsletter.gamediscover.co\/\" target=\"_blank\" rel=\"noopener\">https:\/\/newsletter.gamediscover.co\/<\/a><\/td><\/tr><tr><td>Chris Zukowski.<\/td><td>Game marketing consultant and strategist. I have helped Games-as-a-Service companies, indie publishers, and small to single-person teams understand their audience and communicate with them in a more personal way<\/td><td><a href=\"https:\/\/howtomarketagame.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/howtomarketagame.com\/<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading42190_1c44ee-de, .wp-block-kadence-advancedheading.kt-adv-heading42190_1c44ee-de[data-kb-block=\"kb-adv-heading42190_1c44ee-de\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading42190_1c44ee-de mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading42190_1c44ee-de[data-kb-block=\"kb-adv-heading42190_1c44ee-de\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading42190_1c44ee-de img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading42190_1c44ee-de[data-kb-block=\"kb-adv-heading42190_1c44ee-de\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading42190_1c44ee-de wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading42190_1c44ee-de\">Lecturas recomendadas<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th><strong>Fuente<\/strong><\/th><th><strong>Tema<\/strong><\/th><th><strong>Link<\/strong><\/th><\/tr><tr><td>Gamasutra Biz\/Marketing<\/td><td>Newsletter sobre Marketing de Gamasutra<\/td><td><a href=\"https:\/\/www.gamasutra.com\/news\/business-marketing\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.gamasutra.com\/news\/business-marketing\/<\/a><\/td><\/tr><tr><td>Game Industry \/ Selling Games<\/td><td>Newsletter sobre todo lo que se debe saber para vender tus videojeugos<\/td><td><a href=\"https:\/\/www.gamesindustry.biz\/academy\/selling-games\" target=\"_blank\" rel=\"noopener\">Selling games<\/a><\/td><\/tr><tr><td>GameDiscoverCo Newsletter<\/td><td>Newsletter sobre c\u00f3mo hacer que descubran tu videojuego y analisis sobre Discoverability<\/td><td><a href=\"https:\/\/newsletter.gamediscover.co\/about\" target=\"_blank\" rel=\"noopener\">About &#8211; The GameDiscoverCo newsletter<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"featured_media":0,"parent":42187,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-42190","docs","type-docs","status-publish","hentry"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/types\/docs"}],"replies":[{"embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/comments?post=42190"}],"version-history":[{"count":1,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42190\/revisions"}],"predecessor-version":[{"id":42194,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42190\/revisions\/42194"}],"up":[{"embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42187"}],"next":[{"title":"Los 3 Pilares","link":"https:\/\/www.levelup-gamedevhub.com\/en\/docs\/preincubacion\/marketing\/operacional\/los-3-pilares\/","href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42202"}],"wp:attachment":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/media?parent=42190"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/doc_tag?post=42190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}