{"id":42202,"date":"2025-05-09T21:00:22","date_gmt":"2025-05-09T19:00:22","guid":{"rendered":"https:\/\/www.levelup-gamedevhub.com\/docs\/preincubacion\/marketing\/operacional\/los-3-pilares\/"},"modified":"2025-05-09T21:04:04","modified_gmt":"2025-05-09T19:04:04","slug":"los-3-pilares","status":"publish","type":"docs","link":"https:\/\/www.levelup-gamedevhub.com\/en\/docs\/preincubacion\/marketing\/operacional\/los-3-pilares\/","title":{"rendered":"Los 3 Pilares"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Las<strong> redes sociales (RRSS)<\/strong>, las <strong>relaciones p\u00fablicas (RP, prensa)<\/strong> y los <strong>creadores de contenidos (Influencers, Content Creators)<\/strong><br><br>Los key beats ser\u00e1n el conjunto de elecciones cr\u00edticos que deb\u00e9is tomar previamente una vez la direcci\u00f3n general del proyecto est\u00e9 confirmada: Trailer, Gameplay, Cover, Demo,<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading42202_1b35f2-b2, .wp-block-kadence-advancedheading.kt-adv-heading42202_1b35f2-b2[data-kb-block=\"kb-adv-heading42202_1b35f2-b2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading42202_1b35f2-b2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading42202_1b35f2-b2[data-kb-block=\"kb-adv-heading42202_1b35f2-b2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading42202_1b35f2-b2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading42202_1b35f2-b2[data-kb-block=\"kb-adv-heading42202_1b35f2-b2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading42202_1b35f2-b2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading42202_1b35f2-b2\">RRSS<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elegir los canales m\u00e1s \u00f3ptimos en funci\u00f3n del target.<\/li>\n\n\n\n<li>Es imprescindible hacerse un calendario y una lista de assets que se crean especialmente para vuestros beats.<\/li>\n\n\n\n<li>La frecuencia para publicar debe determinarla vuestra capacidad de publicar y el hecho de tener algo relevante que decir o contar (evitar los posts vacios por el mero hecho de publicar)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"185\" src=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-15.png\" alt=\"\" class=\"wp-image-42203\" srcset=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-15.png 892w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-15-300x62.png 300w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-15-768x159.png 768w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-15-600x124.png 600w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading42202_33ab01-ce, .wp-block-kadence-advancedheading.kt-adv-heading42202_33ab01-ce[data-kb-block=\"kb-adv-heading42202_33ab01-ce\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading42202_33ab01-ce mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading42202_33ab01-ce[data-kb-block=\"kb-adv-heading42202_33ab01-ce\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading42202_33ab01-ce img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading42202_33ab01-ce[data-kb-block=\"kb-adv-heading42202_33ab01-ce\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading42202_33ab01-ce wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading42202_33ab01-ce\">RP (Prensa)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A pesar de la dificultad de obtener la atenci\u00f3n de prensa, hay que trabajarlo.<\/li>\n\n\n\n<li>Construir una <strong>target list<\/strong> de medios, <strong>sites de prensa<\/strong> que est\u00e9n dispuestas a daros un hueco.<\/li>\n\n\n\n<li>Tambi\u00e9n tendr\u00e9is que crear una lista de assets, nota de prensa, screenshots, trailers.<\/li>\n\n\n\n<li>Suele ser m\u00e1s cercano y sencillo contactar de forma modesta por Mensaje Directo via Twitter para el primer contacto.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading42202_70e9b9-f2, .wp-block-kadence-advancedheading.kt-adv-heading42202_70e9b9-f2[data-kb-block=\"kb-adv-heading42202_70e9b9-f2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading42202_70e9b9-f2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading42202_70e9b9-f2[data-kb-block=\"kb-adv-heading42202_70e9b9-f2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading42202_70e9b9-f2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading42202_70e9b9-f2[data-kb-block=\"kb-adv-heading42202_70e9b9-f2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading42202_70e9b9-f2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading42202_70e9b9-f2\">Content Creators<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ubicar los <strong>micro-influencers afines a nuestro juego<\/strong> y tambi\u00e9n confirmados a nivel geografico<\/li>\n\n\n\n<li>Realizar una agrupaci\u00f3n por <strong>3 Tiers<\/strong> (desde m\u00e1s seguidores a menos)<\/li>\n\n\n\n<li>Parad\u00f3jicamente los micro-influencers tiene un <strong>% de conversi\u00f3n<\/strong> m\u00e1s alta.<\/li>\n\n\n\n<li>Hay que construir una <strong>target list<\/strong> (con Sully Gnome por ejemplo)<\/li>\n\n\n\n<li>Hay que <strong>preparar una propuesta<\/strong> y plantear la toma de contacto<\/li>\n\n\n\n<li>Pensad muy bien el valor que le vais a ofrecer a los influencers ( Llaves del juego para regalar\/sortear a sus seguidores, builds de calidad, ya sean demos o no )<\/li>\n\n\n\n<li>Normalmente los micro-influencers \/ nano-influencers deber\u00edan ser <strong>acciones org\u00e1nicas<\/strong> ( es decir cero coste, no sponsorizado )<\/li>\n\n\n\n<li>Keep it simple<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"294\" src=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-16.png\" alt=\"\" class=\"wp-image-42206\" srcset=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-16.png 802w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-16-300x110.png 300w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-16-768x282.png 768w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-16-600x220.png 600w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading42202_a50d92-bc, .wp-block-kadence-advancedheading.kt-adv-heading42202_a50d92-bc[data-kb-block=\"kb-adv-heading42202_a50d92-bc\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading42202_a50d92-bc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading42202_a50d92-bc[data-kb-block=\"kb-adv-heading42202_a50d92-bc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading42202_a50d92-bc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading42202_a50d92-bc[data-kb-block=\"kb-adv-heading42202_a50d92-bc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading42202_a50d92-bc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading42202_a50d92-bc\"><strong>Posible calendario de comunicaci\u00f3n general<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"426\" src=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-17.png\" alt=\"\" class=\"wp-image-42208\" srcset=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-17.png 676w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-17-300x189.png 300w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-17-600x378.png 600w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Detalle del calendario<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"493\" height=\"91\" src=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-18.png\" alt=\"\" class=\"wp-image-42210\" srcset=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-18.png 493w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-18-300x55.png 300w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lista de Assets<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"138\" src=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-19.png\" alt=\"\" class=\"wp-image-42212\" srcset=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-19.png 494w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-19-300x84.png 300w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Relaciones p\u00fablicas<\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":0,"parent":42187,"menu_order":2,"comment_status":"open","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-42202","docs","type-docs","status-publish","hentry"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/types\/docs"}],"replies":[{"embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/comments?post=42202"}],"version-history":[{"count":1,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42202\/revisions"}],"predecessor-version":[{"id":42214,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42202\/revisions\/42214"}],"up":[{"embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42187"}],"next":[{"title":"Notas de prensa","link":"https:\/\/www.levelup-gamedevhub.com\/en\/docs\/preincubacion\/marketing\/operacional\/notas-de-prensa\/","href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42229"}],"prev":[{"title":"Funnel de conversi\u00f3n","link":"https:\/\/www.levelup-gamedevhub.com\/en\/docs\/preincubacion\/marketing\/operacional\/funnel-de-conversion\/","href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42190"}],"wp:attachment":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/media?parent=42202"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/doc_tag?post=42202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}