{"id":42216,"date":"2025-05-09T21:05:39","date_gmt":"2025-05-09T19:05:39","guid":{"rendered":"https:\/\/www.levelup-gamedevhub.com\/docs\/preincubacion\/marketing\/operacional\/key-beats\/"},"modified":"2025-05-09T21:08:40","modified_gmt":"2025-05-09T19:08:40","slug":"key-beats","status":"publish","type":"docs","link":"https:\/\/www.levelup-gamedevhub.com\/en\/docs\/preincubacion\/marketing\/operacional\/key-beats\/","title":{"rendered":"Key Beats"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Los key beats son diversos tipos de contenidos de marketing clave que vamos a usar en nuestro plan de marketing y comunicaci\u00f3n para promocionar nuestro videojuego y nuestro propio estudio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existen multitud de key-beats:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Memes en gif sobre el game devblog ( chistes, bugs, o similares )<\/li>\n\n\n\n<li>Gifs sobre core mechanics<\/li>\n\n\n\n<li>Gifs sobre lore o secondary mechanics<\/li>\n\n\n\n<li>Posts sobre t\u00e9cnicas especiales de desarrollo<\/li>\n\n\n\n<li>Posts sobre piezas de arte conceptual para promocinar<\/li>\n\n\n\n<li>Teaser del videojuego<\/li>\n\n\n\n<li>Trailer del videojuego<\/li>\n\n\n\n<li>Gameplay reveal del videojuego<\/li>\n\n\n\n<li>Video sobre cada Unique Selling Point<\/li>\n\n\n\n<li>Video sobre cada mec\u00e1nica core del juego, etc<\/li>\n\n\n\n<li>Otros tipos de videos\/Gifs<\/li>\n\n\n\n<li>Etc\u2026<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n una tabla sobre herramientas y recursos de utilidad para elaborar vuestros key-beats. Recordad que lo primero es elaborar le plan de marketing accediendo a la secci\u00f3n padre de esta p\u00e1gina (Operacional)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ejemplo realizado por la community manager del videojuego Unpacking:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"732\" height=\"405\" src=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-20.png\" alt=\"\" class=\"wp-image-42217\" srcset=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-20.png 732w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-20-300x166.png 300w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-20-600x332.png 600w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ejemplo de m\u00e9tricas sobre las acciones de comunicaci\u00f3n realizadas por Among US en un canal (Tik Tok):<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"865\" height=\"218\" src=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-21.png\" alt=\"\" class=\"wp-image-42219\" srcset=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-21.png 865w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-21-300x76.png 300w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-21-768x194.png 768w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-21-600x151.png 600w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading42216_1c1a45-2f, .wp-block-kadence-advancedheading.kt-adv-heading42216_1c1a45-2f[data-kb-block=\"kb-adv-heading42216_1c1a45-2f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading42216_1c1a45-2f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading42216_1c1a45-2f[data-kb-block=\"kb-adv-heading42216_1c1a45-2f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading42216_1c1a45-2f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading42216_1c1a45-2f[data-kb-block=\"kb-adv-heading42216_1c1a45-2f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading42216_1c1a45-2f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading42216_1c1a45-2f\"><strong>Listado de recursos:<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><th><strong>Nombre<\/strong><\/th><th><strong>Descripci\u00f3n<\/strong><\/th><th><strong>URL<\/strong><\/th><\/tr><tr><td>Video Game Trailer Academy (VGTA)<\/td><td>Un playlist muy elaborada sobre trucos y consejos de como hacer trailers de videojuegos<\/td><td><a href=\"https:\/\/www.youtube.com\/playlist?list=PLIGLRMCk1Wi8eD4iDKL6bOPFFAKAINQbv\" target=\"_blank\" rel=\"noopener\">Video Game Trailer Academy (VGTA)<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"featured_media":0,"parent":42187,"menu_order":2,"comment_status":"open","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-42216","docs","type-docs","status-publish","hentry"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/types\/docs"}],"replies":[{"embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/comments?post=42216"}],"version-history":[{"count":1,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42216\/revisions"}],"predecessor-version":[{"id":42222,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42216\/revisions\/42222"}],"up":[{"embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42187"}],"next":[{"title":"Notas de prensa","link":"https:\/\/www.levelup-gamedevhub.com\/en\/docs\/preincubacion\/marketing\/operacional\/notas-de-prensa\/","href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42229"}],"prev":[{"title":"Funnel de conversi\u00f3n","link":"https:\/\/www.levelup-gamedevhub.com\/en\/docs\/preincubacion\/marketing\/operacional\/funnel-de-conversion\/","href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42190"}],"wp:attachment":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/media?parent=42216"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/doc_tag?post=42216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}