{"id":42224,"date":"2025-05-09T21:12:10","date_gmt":"2025-05-09T19:12:10","guid":{"rendered":"https:\/\/www.levelup-gamedevhub.com\/docs\/preincubacion\/product-management\/pitch\/"},"modified":"2025-05-22T10:57:45","modified_gmt":"2025-05-22T08:57:45","slug":"pitch","status":"publish","type":"docs","link":"https:\/\/www.levelup-gamedevhub.com\/en\/docs\/preincubacion\/product-management\/pitch\/","title":{"rendered":"Pitch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Un lista de los recursos necesarios para realizar un buen pitch a potenciales socios, colaboradores, publishers o invesores.<br><br>Fundamental para saber como presentar la idea principal, equipo, los USPs, el concepto de juego, modelo de negocio, mercado\/p\u00fablico objetivo, pricing, estimaciones de ventas y lo que queremos pedirle al publisher o inversor.<br><br><strong>Recomendaciones:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se recomienda no superar las <strong>8-10 slides<\/strong><\/li>\n\n\n\n<li>Siempre mantener los textos lo m\u00e1s corto posibles sin usar terminolog\u00edas complejas o un glosario raro<\/li>\n\n\n\n<li>Acompa\u00f1ar con 1 o 2 im\u00e1genes muy potentes los <strong><mark>USP<\/mark><\/strong> (Unique Selling Points) que quer\u00e9is que sean m\u00e1s memorables<\/li>\n\n\n\n<li>Acompa\u00f1ar el pitch con alg\u00fan <strong>gr\u00e1fico de posicionamiento<\/strong> del juego con la competencia real del mercado puede ayudar mucho<\/li>\n\n\n\n<li>El <strong>gameplay<\/strong> suele ser mejor que vaya antes que la <strong>historia\/narrativa<\/strong> del juego ( Pueden haber excepciones segun core mechanics y USPs )<\/li>\n\n\n\n<li>El <strong>esquema de control <\/strong>no es una slide imprescindible a no ser que forme parte del USP (puede omitirse)<\/li>\n\n\n\n<li>La slide de<strong> arte final <\/strong>debe ser 1-2 p\u00e1ginas que comprenda todo lo que visualmente se desea transmitir, el est\u00e1ndar de calidad art\u00edstico de todo el Pitch lo determinar\u00e1 la peor imagen que se ponga. El <strong>estilo visual <\/strong>completo del pitch debe respirar el mood y direcci\u00f3n art\u00edstica del proyecto.<\/li>\n\n\n\n<li>Una slide de <strong>plan de producci\u00f3n<\/strong> con los milestones clave es altamente recomendada.<\/li>\n\n\n\n<li>El momento de hacer pitch a publisher es recomendable que sea como muy pronto 1 mes antes de tener la <strong>DEMO <\/strong>de calidad para ense\u00f1ar.<\/li>\n\n\n\n<li>En el <strong>SCOPE <\/strong>no olvidar indicar las<strong> horas de juego <\/strong>( sin importar si es endless o no, pensar en terminos de player journey y el tiempo que se tarda en completar el <strong>loop del juego<\/strong> con todo lo que la experiencia de juego puede ofrecer al jugador ).<\/li>\n\n\n\n<li>El Pitch en si mismo y la Demo ense\u00f1able debe ser <strong>auto-explicativa<\/strong> sin necesitar de ninguna aclaraci\u00f3n adicional presencialmente o telem\u00e1ticamente<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mandatory Pitch Deck Slides:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"864\" height=\"808\" src=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-22.png\" alt=\"\" class=\"wp-image-42226\" srcset=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-22.png 864w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-22-300x281.png 300w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-22-768x718.png 768w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-22-600x561.png 600w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recortables <\/strong>(En caso de requerir la versi\u00f3n m\u00e1s corta del pitch)\n<ul class=\"wp-block-list\">\n<li>(3) &#8211; Versi\u00f3n de 30 segundos<\/li>\n\n\n\n<li>(4-7) &#8211; Es posible recortar en la explicaci\u00f3n de las mismas, pero se pueden dejar los mismos \u201cbullet points\u201d:<\/li>\n\n\n\n<li>(7) &#8211; se puede omitir porque ya se habla en la (8 )<\/li>\n\n\n\n<li>(12) &#8211; se puede pasar m\u00e1s r\u00e1pido sin profundizar<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading42224_c08a2f-d7, .wp-block-kadence-advancedheading.kt-adv-heading42224_c08a2f-d7[data-kb-block=\"kb-adv-heading42224_c08a2f-d7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading42224_c08a2f-d7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading42224_c08a2f-d7[data-kb-block=\"kb-adv-heading42224_c08a2f-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading42224_c08a2f-d7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading42224_c08a2f-d7[data-kb-block=\"kb-adv-heading42224_c08a2f-d7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading42224_c08a2f-d7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading42224_c08a2f-d7\">Recursos de inter\u00e9s<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><th><strong>Tema<\/strong><\/th><th><strong>Enlace<\/strong><\/th><th><strong>Descripci\u00f3n<\/strong><\/th><\/tr><tr><td>Genially<\/td><td><a href=\"https:\/\/genial.ly\/es\/\" target=\"_blank\" rel=\"noopener\">Genially | La forma m\u00e1s f\u00e1cil de crear experiencias interactivas<\/a><\/td><td>Herramienta online para dise\u00f1ar pitches interactivos web<\/td><\/tr><tr><td>Big Indie Pitch (Edici\u00f3n para PC\/Consolas)<\/td><td><a href=\"https:\/\/www.bigindiepitch.com\/\" target=\"_blank\" rel=\"noopener\">The Big Indie Pitch<\/a><\/td><td>Evento Online\/Presencial organizado por Pocket Gamer que expone los pitch a muchos medios internacionales, especialmente Brit\u00e1nicos.<\/td><\/tr><tr><td>Evento en directo #PitchYaGame<\/td><td><a href=\"https:\/\/pitchyagame.com\/awards\/\" target=\"_blank\" rel=\"noopener\">Winners &#8211; #PitchYaGame Live<\/a><br><br>Listado p\u00fablico de los Pitch\/anteriores:<br><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1zwoUi0pQpXyIG3CyfOhZcAyzsEq-QX6z56yXcIF89Fs\/edit#gid=791072079\" target=\"_blank\" rel=\"noopener\">https:\/\/docs.google.com\/spreadsheets\/d\/1zwoUi0pQpXyIG3CyfOhZcAyzsEq-QX6z56yXcIF89Fs\/edit#gid=791072079<\/a>Connect your Google account<\/td><td>Evento virtual en directo via Twitter para hacer Pitch de tu videojuego independiente. Incluye listado de los Pitch de ediciones anteriores.<\/td><\/tr><tr><td>Tip: Presentar nuestro videojuego a un publisher o inversor<\/td><td><a href=\"https:\/\/youtu.be\/_zqurqfnilQ\" target=\"_blank\" rel=\"noopener\">Tip: Presentar nuestro videojuego a un publisher o inversor<\/a><\/td><td>Presentar nuestro videojuego a un publisher o un inversor<\/td><\/tr><tr><td>30 Things I Hate About Your Game Pitch<\/td><td><a href=\"https:\/\/www.youtube.com\/watch?v=4LTtr45y7P0\" target=\"_blank\" rel=\"noopener\">30 Things I Hate About Your Game Pitch<\/a><\/td><td>Un listado de las 30 cosas peores que hay que evitar al hacer un pitch<\/td><\/tr><tr><td>Pitch &amp; Match ENERO 2021 ( Lucas Gonzalez y Roger Montserrat )<\/td><td><a href=\"https:\/\/www.twitch.tv\/videos\/900530320\" target=\"_blank\" rel=\"noopener\">https:\/\/www.twitch.tv\/videos\/900530320<\/a><\/td><td>1er Pitch &amp; Match, estructura b\u00e1sica del pitch<\/td><\/tr><tr><td>Pitch &amp; Match FEBRERO 2021 ( Carlos Garcia y Roger Montserrat )<\/td><td><a href=\"https:\/\/www.twitch.tv\/videos\/941715422\" target=\"_blank\" rel=\"noopener\">Parte 1<\/a> | <a href=\"https:\/\/www.twitch.tv\/videos\/941715423\" target=\"_blank\" rel=\"noopener\">Parte 2<\/a><\/td><td>2nd Pitch &amp; Match, buenas pr\u00e1cticas y debate<\/td><\/tr><tr><td>Pitch &amp; Match FEBRERO 2022 ( Roger M. y m\u00faltiples mentores )<\/td><td><a href=\"http:\/\/www.youtube.com\/watch?v=9PiTnTkeqeg\" target=\"_blank\" rel=\"noopener\">Pitch &amp; Match: Presentacion de proyectos y feedback [FEB. 2022]<\/a><\/td><td>1er Pitch &amp; Match, participantes Febrero 2022<\/td><\/tr><tr><td>Pitch example INDIE GAME ( Scourge Bringer )<\/td><td><a href=\"https:\/\/drive.google.com\/drive\/folders\/1YXuhJdTE0E6kcBVMS5UFF61Dvvb62AJG?usp=sharing\" target=\"_blank\" rel=\"noopener\">Scourge Bringer &#8211; Google Drive<\/a><\/td><td>Pitch real de Thomas Altenburger @mrhelmut<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading42224_0746df-3a, .wp-block-kadence-advancedheading.kt-adv-heading42224_0746df-3a[data-kb-block=\"kb-adv-heading42224_0746df-3a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading42224_0746df-3a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading42224_0746df-3a[data-kb-block=\"kb-adv-heading42224_0746df-3a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading42224_0746df-3a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading42224_0746df-3a[data-kb-block=\"kb-adv-heading42224_0746df-3a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading42224_0746df-3a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading42224_0746df-3a\">Ejemplos recopilados<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><th><strong>Nombre<\/strong><\/th><th><strong>Formato<\/strong><\/th><th><strong>Proyecto<\/strong><\/th><th><strong>URL<\/strong><\/th><\/tr><tr><td>Backbone<\/td><td>Short Pitch deck<\/td><td>Backbone<\/td><td><a href=\"https:\/\/drive.google.com\/drive\/folders\/1O07otGVqfoCw1uIEQ98wwG3wsoZr9Yj8?usp=sharing\" target=\"_blank\" rel=\"noopener\">https:\/\/drive.google.com\/drive\/folders\/1O07otGVqfoCw1uIEQ98wwG3wsoZr9Yj8?usp=sharing<\/a><\/td><\/tr><tr><td>Bear &amp; Breakfast<\/td><td>Pitch Deck<\/td><td>Bear &amp; Breakfast<\/td><td><a href=\"https:\/\/drive.google.com\/drive\/folders\/1pze0_K032z0zdyAAO3UUK_ALbNvEgBtR?usp=sharing\" target=\"_blank\" rel=\"noopener\">https:\/\/drive.google.com\/drive\/folders\/1pze0_K032z0zdyAAO3UUK_ALbNvEgBtR?usp=sharing<\/a><\/td><\/tr><tr><td>Button City<\/td><td>Pitch Deck<\/td><td><\/td><td><a href=\"https:\/\/drive.google.com\/drive\/folders\/1BnpVrpX3--ef8ZogX_BoIwMskLSmDrgU?usp=sharing\" target=\"_blank\" rel=\"noopener\">https:\/\/drive.google.com\/drive\/folders\/1BnpVrpX3&#8211;ef8ZogX_BoIwMskLSmDrgU?usp=sharing<\/a><\/td><\/tr><tr><td>The Flame in the Wood<\/td><td>Pitch deck<\/td><td>The Flame in the Wood<\/td><td><a href=\"https:\/\/drive.google.com\/drive\/folders\/1ANXWVFPB5hAXTywVu9N6dMK5bjzhCiSG?usp=sharing\" target=\"_blank\" rel=\"noopener\">https:\/\/drive.google.com\/drive\/folders\/1ANXWVFPB5hAXTywVu9N6dMK5bjzhCiSG?usp=sharing<\/a><\/td><\/tr><tr><td>Javi Ramello<\/td><td>Pitch Deck<\/td><td>Endling<\/td><td><a href=\"https:\/\/drive.google.com\/drive\/folders\/1k83Y6x3raoAWOVwMfEJOCOxoUFuBnEyD?usp=sharing\" target=\"_blank\" rel=\"noopener\">https:\/\/drive.google.com\/drive\/folders\/1k83Y6x3raoAWOVwMfEJOCOxoUFuBnEyD?usp=sharing<\/a><\/td><\/tr><tr><td>Desconocido<\/td><td>Short Pitch Deck<\/td><td>Scourge Bringer<\/td><td><a href=\"https:\/\/drive.google.com\/drive\/folders\/1YXuhJdTE0E6kcBVMS5UFF61Dvvb62AJG?usp=sharing\" target=\"_blank\" rel=\"noopener\">Scourge Bringer &#8211; Google Drive<\/a><\/td><\/tr><tr><td>The bonfire<\/td><td>Pitch Deck<\/td><td>&nbsp;<\/td><td><a href=\"https:\/\/drive.google.com\/file\/d\/1TDD8H8UE0VdfeU4HZCOtV4S2fkywn086\/view?usp=drive_link\" target=\"_blank\" rel=\"noopener\">https:\/\/drive.google.com\/file\/d\/1TDD8H8UE0VdfeU4HZCOtV4S2fkywn086\/view?usp=drive_link<\/a><\/td><\/tr><tr><td>The Knightwitch<\/td><td>Pitch Deck A4 &#8211; para enviar por mail o imprimir.<\/td><td>&nbsp;<\/td><td><a href=\"https:\/\/drive.google.com\/file\/d\/1N9D8tlinykj6JQvJCTpJ5jUBCQJHrpFs\/view?usp=drive_link\" target=\"_blank\" rel=\"noopener\">The Knightwitch project pitch-1.pdf<\/a><\/td><\/tr><tr><td>Game Concept Guidelines<\/td><td>Long Deck<\/td><td>TEA Agency<\/td><td><a href=\"https:\/\/drive.google.com\/file\/d\/1pZ-3T7oXEf2486bdqQxRPVJkfaNYt4Iy\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/drive.google.com\/file\/d\/1pZ-3T7oXEf2486bdqQxRPVJkfaNYt4Iy\/view?usp=sharing<\/a><\/td><\/tr><tr><td>Big Indie Pitch<\/td><td>Pitching Showcase Event<\/td><td>Evento de Showcase<br>M\u00faltiples ediciones internacionales<br>(ver proyectos finalistas desde 2016 \/ anual)<\/td><td><a href=\"https:\/\/www.bigindiepitch.com\/games-showcase-2025\/\" target=\"_blank\" rel=\"noopener\">Games Showcase 2025 &#8211; The Big Indie Pitch<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"featured_media":0,"parent":42223,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-42224","docs","type-docs","status-publish","hentry"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/types\/docs"}],"replies":[{"embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/comments?post=42224"}],"version-history":[{"count":5,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42224\/revisions"}],"predecessor-version":[{"id":43182,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42224\/revisions\/43182"}],"up":[{"embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42223"}],"next":[{"title":"Softlaunch","link":"https:\/\/www.levelup-gamedevhub.com\/en\/docs\/preincubacion\/product-management\/plataformas-softlaunch\/","href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42525"}],"wp:attachment":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/media?parent=42224"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/doc_tag?post=42224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}