{"id":42525,"date":"2025-05-12T19:47:25","date_gmt":"2025-05-12T17:47:25","guid":{"rendered":"https:\/\/www.levelup-gamedevhub.com\/docs\/preincubacion\/product-management\/plataformas-softlaunch\/"},"modified":"2026-05-29T16:23:22","modified_gmt":"2026-05-29T14:23:22","slug":"plataformas-softlaunch","status":"publish","type":"docs","link":"https:\/\/www.levelup-gamedevhub.com\/en\/docs\/preincubacion\/product-management\/plataformas-softlaunch\/","title":{"rendered":"Softlaunch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El <strong>soft launch<\/strong> en videojuegos es una fase de lanzamiento controlado en la que un juego se publica de forma limitada, ya sea en una regi\u00f3n concreta, para un p\u00fablico restringido, o en canales espec\u00edficos, con el objetivo de probar el rendimiento del juego, la experiencia del usuario y la viabilidad comercial <strong>antes del lanzamiento global<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque es m\u00e1s com\u00fan en juegos m\u00f3viles, <strong>tambi\u00e9n se puede aplicar con mucho \u00e9xito a juegos de PC<\/strong>, especialmente indies.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading42525_832abd-83, .wp-block-kadence-advancedheading.kt-adv-heading42525_832abd-83[data-kb-block=\"kb-adv-heading42525_832abd-83\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading42525_832abd-83 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading42525_832abd-83[data-kb-block=\"kb-adv-heading42525_832abd-83\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading42525_832abd-83 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading42525_832abd-83[data-kb-block=\"kb-adv-heading42525_832abd-83\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading42525_832abd-83 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading42525_832abd-83\">\u00bfQu\u00e9 es un Soft Launch?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es una publicaci\u00f3n <strong>parcial<\/strong> o <strong>restringida<\/strong> del juego, generalmente con una build casi final (pero no necesariamente completa), enfocada a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obtener <em>feedback real<\/em> de jugadores.<\/li>\n\n\n\n<li>Identificar <em>fallos cr\u00edticos<\/em> en gameplay, rendimiento o UX.<\/li>\n\n\n\n<li>Probar la <em>monetizaci\u00f3n<\/em> (en modelos con microtransacciones o DLCs).<\/li>\n\n\n\n<li>Validar el comportamiento de comunidad, marketing y retenci\u00f3n.<\/li>\n\n\n\n<li>Ajustar el <em>precio<\/em> o el modelo de negocio (premium, F2P, etc.).<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading42525_40039d-3f, .wp-block-kadence-advancedheading.kt-adv-heading42525_40039d-3f[data-kb-block=\"kb-adv-heading42525_40039d-3f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading42525_40039d-3f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading42525_40039d-3f[data-kb-block=\"kb-adv-heading42525_40039d-3f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading42525_40039d-3f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading42525_40039d-3f[data-kb-block=\"kb-adv-heading42525_40039d-3f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading42525_40039d-3f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading42525_40039d-3f\">Ventajas del Soft Launch en PC<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Feedback aut\u00e9ntico de usuarios reales<\/strong>, no de testers internos o QA.<br><strong>Detecci\u00f3n temprana de bugs graves<\/strong> que podr\u00edan da\u00f1ar el lanzamiento global.<br><strong>Validaci\u00f3n de hip\u00f3tesis de dise\u00f1o<\/strong>, narrativa, o pacing.<br><strong>Ajustes de dificultad o balanceo de gameplay<\/strong> seg\u00fan datos reales.<br><strong>Mejora de la estrategia de marketing<\/strong>, incluyendo mensajes, assets, y narrativa de marca.<br><strong>Reducci\u00f3n del riesgo comercial<\/strong>, anticipando posibles fracasos de recepci\u00f3n o errores t\u00e9cnicos.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading42525_55efce-b4, .wp-block-kadence-advancedheading.kt-adv-heading42525_55efce-b4[data-kb-block=\"kb-adv-heading42525_55efce-b4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading42525_55efce-b4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading42525_55efce-b4[data-kb-block=\"kb-adv-heading42525_55efce-b4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading42525_55efce-b4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading42525_55efce-b4[data-kb-block=\"kb-adv-heading42525_55efce-b4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading42525_55efce-b4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading42525_55efce-b4\">Soft Launch vs Early Access<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Soft Launch<\/strong><\/th><th><strong>Early Access<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Limitado en tiempo, p\u00fablico o regi\u00f3n.<\/td><td>P\u00fablico y abierto en plataformas como Steam.<\/td><\/tr><tr><td>No se comunica como un producto final.<\/td><td>Se ofrece como \u201cen desarrollo\u201d activamente.<\/td><\/tr><tr><td>Foco en testeo discreto y optimizaci\u00f3n.<\/td><td>Foco en co-desarrollo con la comunidad.<\/td><\/tr><tr><td>Puede o no ser visible p\u00fablicamente.<\/td><td>Siempre est\u00e1 disponible para compra.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ambos pueden combinarse si se gestionan bien:<\/strong><br>Primero un soft launch privado con clave por invitaci\u00f3n o key-giveaways cerradas \u2192 luego apertura de Early Access como parte de la estrategia comercial.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading42525_8a3cb4-cb, .wp-block-kadence-advancedheading.kt-adv-heading42525_8a3cb4-cb[data-kb-block=\"kb-adv-heading42525_8a3cb4-cb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading42525_8a3cb4-cb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading42525_8a3cb4-cb[data-kb-block=\"kb-adv-heading42525_8a3cb4-cb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading42525_8a3cb4-cb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading42525_8a3cb4-cb[data-kb-block=\"kb-adv-heading42525_8a3cb4-cb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading42525_8a3cb4-cb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading42525_8a3cb4-cb\">Soft Launch con un Kickstarter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si has hecho un Kickstarter, el soft launch puede ayudarte a:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cumplir promesas de acceso anticipado a backers.<\/li>\n\n\n\n<li>Validar versiones beta antes del Early Access o release completo.<\/li>\n\n\n\n<li>Obtener testimonios y reviews iniciales para preparar el marketing del lanzamiento final.<\/li>\n\n\n\n<li>Afinar la jugabilidad seg\u00fan comentarios de una comunidad ya comprometida.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Estrategia recomendada<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Kickstarter<\/strong> con metas claras y roadmap de desarrollo.<\/li>\n\n\n\n<li><strong>Soft launch privado<\/strong> exclusivo para backers (alpha o beta cerrada).<\/li>\n\n\n\n<li>Recogida de datos + mejoras.<\/li>\n\n\n\n<li>Lanzamiento en <strong>Early Access p\u00fablico (opcional)<\/strong>.<\/li>\n\n\n\n<li><strong>Lanzamiento 1.0<\/strong> con marketing a gran escala.<\/li>\n<\/ol>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading42525_57efaf-93, .wp-block-kadence-advancedheading.kt-adv-heading42525_57efaf-93[data-kb-block=\"kb-adv-heading42525_57efaf-93\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading42525_57efaf-93 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading42525_57efaf-93[data-kb-block=\"kb-adv-heading42525_57efaf-93\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading42525_57efaf-93 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading42525_57efaf-93[data-kb-block=\"kb-adv-heading42525_57efaf-93\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading42525_57efaf-93 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading42525_57efaf-93\">\u00bfC\u00f3mo hacerlo en PC?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Steam: Usar <em>beta branches<\/em>, listas de claves o lanzamientos restringidos por regi\u00f3n.<\/li>\n\n\n\n<li>itch.io o Epic Game Store: publicar en modo oculto o limitado.<\/li>\n\n\n\n<li>Distribuci\u00f3n directa a backers v\u00eda Steam keys o itch.io builds privadas.<\/li>\n\n\n\n<li>Plataformas como <strong>BackerKit<\/strong> permiten gestionar estos accesos f\u00e1cilmente si vienes de Kickstarter.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"863\" height=\"156\" src=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-35.png\" alt=\"\" class=\"wp-image-42575\" srcset=\"https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-35.png 863w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-35-300x54.png 300w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-35-768x139.png 768w, https:\/\/www.levelup-gamedevhub.com\/wp-content\/uploads\/2025\/05\/image-35-600x108.png 600w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/><figcaption class=\"wp-element-caption\">Beta Branches en Steamworks<\/figcaption><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading42525_bdb709-e9, .wp-block-kadence-advancedheading.kt-adv-heading42525_bdb709-e9[data-kb-block=\"kb-adv-heading42525_bdb709-e9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading42525_bdb709-e9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading42525_bdb709-e9[data-kb-block=\"kb-adv-heading42525_bdb709-e9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading42525_bdb709-e9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading42525_bdb709-e9[data-kb-block=\"kb-adv-heading42525_bdb709-e9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading42525_bdb709-e9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading42525_bdb709-e9\">Listado de herramientas o recursos de inter\u00e9s<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Nombre<\/strong><\/td><td><strong>Descripci\u00f3n<\/strong><\/td><td><strong>Referencia<\/strong><\/td><td><strong>URL<\/strong><\/td><\/tr><tr><td>Antidote<\/td><td>Deliver Games That Your Players Love From Day One<\/td><td>Roger M.<\/td><td><a href=\"https:\/\/antidote.gg\/\" target=\"_blank\" rel=\"noopener\">Antidote &#8211; Playtesting &amp; User Research Platform For Game Studios<\/a><\/td><\/tr><tr><td>Itch.io<\/td><td>Plataforma de publicaci\u00f3n de juegos experimentales o indies low cost<\/td><td><\/td><td><a href=\"https:\/\/itch.io\/\" target=\"_blank\" rel=\"noopener\">Download the latest indie games &#8211; itch.io<\/a><\/td><\/tr><tr><td>Beetested<\/td><td>AI powered emotional recognition analysis for actionable player insights<\/td><td>Roger M.<\/td><td><a href=\"https:\/\/www.beetested.com\/\" target=\"_blank\" rel=\"noopener\">beetested &#8211; video game testing without bias<\/a><\/td><\/tr><tr><td>G.Round<\/td><td>Help developers by providing critical early feedback and earn<br>rewards for your reviews. Plus, network with an innovative<br>community of developers, gamers, and indie game fan<\/td><td>Roger M.<\/td><td><a href=\"https:\/\/gameround.co\/\" target=\"_blank\" rel=\"noopener\">G.Round: Earn Prizes for Testing Games<\/a><\/td><\/tr><tr><td>\u00bfQu\u00e9 es un soft launch?<\/td><td>Art\u00edculo<\/td><td>Unity<\/td><td><a href=\"https:\/\/unity.com\/es\/glossary\/soft-launch\" target=\"_blank\" rel=\"noopener\">https:\/\/unity.com\/es\/glossary\/soft-launch<\/a><\/td><\/tr><tr><td>Ultimate Guide to Soft Launch your Mobile Game<\/td><td>Art\u00edculo<\/td><td>Game Developer<\/td><td><a href=\"https:\/\/www.gamedeveloper.com\/business\/ultimate-guide-to-soft-launch-your-mobile-game\" target=\"_blank\" rel=\"noopener\">Ultimate Guide to Soft Launch your Mobile Game<\/a><\/td><\/tr><tr><td>Perks of Soft-Launching your game on Itch.Io before Steam release<\/td><td>Art\u00edculo<\/td><td>Medium<\/td><td><a href=\"https:\/\/medium.com\/game-marketing\/perks-of-soft-launching-your-game-on-itch-io-before-steam-release-7b035c9b1bb\" target=\"_blank\" rel=\"noopener\">Perks of Soft-Launching your game on Itch.Io before Steam release | by Tavrox | Tavrox\u2019s Indie Game Tips | Medium<\/a><\/td><\/tr><tr><td>SteamSP<\/td><td>Plataforma de jugadores que ofrece testing gratis a trav\u00e9s de keys de Steam<\/td><td>Roger M. <\/td><td><a href=\"https:\/\/linktr.ee\/steamsp?utm_source=linktree_profile_share&amp;ltsid=354c9058-ffa1-4100-9fc7-c9f615a8a911\" target=\"_blank\" rel=\"noopener\">Linktree<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"featured_media":0,"parent":42223,"menu_order":1,"comment_status":"open","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-42525","docs","type-docs","status-publish","hentry"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/types\/docs"}],"replies":[{"embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/comments?post=42525"}],"version-history":[{"count":5,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42525\/revisions"}],"predecessor-version":[{"id":48621,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42525\/revisions\/48621"}],"up":[{"embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42223"}],"next":[{"title":"Ask Me Anything","link":"https:\/\/www.levelup-gamedevhub.com\/en\/docs\/preincubacion\/product-management\/ama\/","href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42649"}],"prev":[{"title":"Pitch","link":"https:\/\/www.levelup-gamedevhub.com\/en\/docs\/preincubacion\/product-management\/pitch\/","href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/docs\/42224"}],"wp:attachment":[{"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/media?parent=42525"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.levelup-gamedevhub.com\/en\/wp-json\/wp\/v2\/doc_tag?post=42525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}