LVL UP 3×02 – Game Design and the Freemium Model

We continue with our season oriented to game design, always with a practical, viable and oriented approach for those who listen to us, the creators of video games. Today we have a very powerful and super broad topic, so much so that it has been really difficult for us to summarize some issues! Today we talk about video game design and its coexistence with the freemium model, or also known as Free to play. A model that has coexisted with us for many years but that each time surprises us with novelties, strategies and concepts that shake other more traditional models. We are going to put into context the opportunities that exist as game designers in designing game experiences in harmony with this business model, beyond the mobile platform, but on any platform where it can be implemented. We will talk about some of the roles that participate in this model and implications that these will have in the various phases of the player experience, from the discovery and acquisition of players, the importance of their retention in the experience and the essential monetization. An episode that has a very seasoned guest in the industry, Paolo Gambardela, game designer at Genera Games, recently acquired by Scopely. The episode consists of several parts: – Paolo’s career and his current work at Scopely
– Viability and Roles
– Player
acquisition- Player
retention- Player
monetization- Closing In this program participate: Paolo Gambardella, Ignasi Rivero (@ignasi_rivero), Katia Sumalla (@CaterinaSumalla) and Roger Montserrat (@rogermontserrat).