Alex Roca

Alex Roca is the CEO and Creative Director of Anarkade. He has attended as a speaker at various universities and events related to the video game industry. With over 15 years of experience, Alex has played various roles, especially in the field of communication, in more than 40 published video games, accumulating several awards in his career. It is worth mentioning his participation in the team that internationally promoted Microjocs, one of the first videogame studios in Barcelona that achieved outstanding sales successes. This achievement led to Microjocs being acquired by Digital Chocolate, an international video game company founded by Trip Hawkins, also founder of Electronic Arts. At Digital Chocolate, Alex contributed to the success of the company’s IPs, taking them to the top 5 markets for Java mobile games and browser games on platforms such as Facebook and Apple’s AppStore. This achievement positioned the company as the first in Spain to reach the number 1 spot worldwide in the AppStore. Subsequently, the studio Digital Chocolate Barcelona was acquired by Ubisoft, becoming the current Ubisoft Barcelona Mobile, where Alex continued working for several years.