LVL UP 4×01 – Using Marketing to Create Our Video Game

In this fifth episode we enter fully into the field of video game production and we have the experience and vision of Ricardo Cevallos Seligmann (Executive Producer at Novarama) and Alex Bonel (Producer at King Entertainment / Activision Blizzard). We discuss the differences in the production of mobile games compared to console and PC games. We discuss the overlap of pre-production and production phases, differences between production methodologies, good and bad practices for each phase. We also discuss details about the planning and coordination between the management, marketing/PR, publishers, development team, direction and production of art assets, hypotheses for MVPs, spikes, pre-mortems, post-mortems, retrospectives, risk management, basic legal aspects, etc… We review video game production teams, create a high-performance team, retain them, motivate them and facilitate their work day day from the role of producer. Ricardo Cevallos Seligmann (@rickselig), Alex Bonel (@alexbonel), Ignasi Rivero (@ignasi_rivero), Katia Sumalla (@CaterinaSumalla) and Roger Montserrat (@rogermontserrat) participate in this program. Interested in specializing and leveling up as a video game creator?
Visit our online, blended and face-to-face specialization bootcamps:
https://www.game-levelup.com