LVL UP 6×01 – Game Marketing, PR & Communication

In this sixth episode we talk about operational marketing, public relations (PR) and how to communicate with the media, influencers and social networks. We make an analysis of all the communication actions that independent studios must take into account so that their video games can be discovered, be able to retain the interest of their community of players before launch and build a good relationship with the specialized media. We had the help of two guests who are cracks on the subject with a great vision and experience to share: Diana Puerta Gomez (Production & Communication Manager) at Blackmouth Games and Deborah López Rivas (Co-director in TecnoSlave, a Spanish media about videogames and technology). Some of the topics we delve into are the brand recognition of our studio and our video games, press releases, media relations, guerrilla marketing, devblogging, management of toxic users and trolls, influencers, dissemination channels and the most recommended social networks, improving our pitch, speaking opportunities at fairs, events, talks, etc… Diana Puerta Gómez (@diana_twittea), Deborah López Rivas (@DeborahLRivas), Ignasi Rivero (@ignasi_rivero), Katia Sumalla (@CaterinaSumalla) and Roger Montserrat (@rogermontserrat) participate in this program. Interested in specializing and leveling up as a video game creator?
Visit our online, blended and face-to-face specialization bootcamps:
https://www.game-levelup.com